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Experience Authentic Vietnamese Agriculture
Roots Journey offers unique countryside travel experiences in Vietnam, built on three core values: respecting local heritage, delivering authentic experiences, and promoting genuine Vietnamese agricultural products.

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Our tours
More than a trip…
Every experience with Roots Journey is a meaningful journey that reconnects people with the land, culture, and the timeless values of rural Vietnam. Each program is thoughtfully designed to meet the interests and needs of different audiences, ensuring an authentic and memorable experience.

Traditional farming experiences
Explore local farms, harvest seasonal produce, discover traditional farming methods, and gain deep insights through conversations with local farmers.

Farmer Class
Outdoor educational programs for children that combine STEM learning with hands-on farm experiences, allowing them to discover soil, water, and crops through real-world exploration.

Craft Village Experiences
Visit traditional craft villages, learn to cook authentic local dishes, and discover the daily life and cultural heritage of rural Vietnam.

B2B Partnerships / Schools / Travel Agencies
Customized tours for schools, businesses, and international visitors, with partnership opportunities for educational institutions and travel companies.
ABOUT US
Roots Journey – A Journey back to our roots

Roots Journey is a journey back to the authentic roots of Vietnamese culture and agriculture. Operated by BrandU Co., Ltd., Roots Journey is dedicated to preserving and sharing the rich local heritage of Vietnam’s most culturally and historically significant regions.
At the same time, our community-based tourism model helps create sustainable livelihoods and stable incomes for nearly 50 farming households, with a goal of expanding this impact to 100 households in Giang Biên over the next five years.

Authentic experiences in historic farming communities rich in local heritage

Led by local farmers, who share firsthand stories about farming and the land they have cultivated for generations

Practice nature-friendly farming while preserving the true spirit of traditional Vietnamese agriculture

Enjoy seasonal produce—the fruits of the land, the seasons, and the hands of local farmers
OUR GUESTS
POPULAR TOURS
Farming Tour
Ideal for individuals, families, preschool/primary school and tour groups
- Visit local farms
- Hands-on harvesting
- Enjoy complimentary fresh produce tasting
- Learn and practice basic to in-depth traditional farming
- Join the Farmer Class featuring farm games and STEM activities
- Shop for fresh produce at farm prices
- Visit historic complex: Quan Tinh Communual house – Pagoda – Temple of Literature
- Estimated duration: 1-3 hours
The Full Taste Tour
Ideal for tour groups and corporate teams
- Visit local farms
- Learn about local farming and seasonal crops from local farmers
- Hands-on harvesting
- Practice in-depth traditional farming
- Visit historic complex: Quan Tinh Communual house – Pagoda – Temple of Literature
- Learn about the traditional hammock making
- Make traditional treats such as bánh đúc, chè lam
- Discover and experience the traditional Vietnamese tea culture.
- Enjoy our farm fresh lunch
- Estimated duration: 5-6 hours
Cooking with Farmers Tour
Ideal for small to medium tour groups
- Shop at a local market with local farmers and handpick fresh seasonal ingredients
- Learn about local farming and proper harvesting from local farmers
- Hands-on harvesting
- Prepare and cook traditional Vietnamese dishes using fresh farm and market ingredients
- Enjoy your own home-cooked meal in a peaceful vegetable garden
- Estimated duration: 3-4 hours
Village culinary and craft tour
Perfect for mall to medium tour groups
- Learn to make three local traditional treats: ‘bánh đúc’ (rice flan cake), ‘chè lam’ (nutty ginger sticky rice bar), and ‘bánh rợm’ (sticky rice dumpling) —with local artisans.
- Learn and practice hammock weaving, a traditional craft unique to Giang Biên
- Discover and experience the traditional Vietnamese tea culture.
- Estimated duration: 3-4 giờ
THE FIRST DESTINATION
Giang Bien – The village soul in the heart of the city

As the first destination in Roots Journey‘s development, Giang Biên represents our vision of authentic Vietnamese agricultural and cultural tourism—a model we are committed to growing and sharing.
Nestled along the tranquil Duong River, just over 10 km from downtown Hanoi, Giang Bien remains a place where traditional farming and rural heritage continue to thrive. As Hanoi’s largest traditional farming area, it invites visitors to see, touch, and experience the authentic daily life of local farmers:
From preparing the soil and harvesting vegetables to making specialty dishes like bánh đúc, chè lam, bánh rợm, weaving hammocks, and cooking a farm-style lunch.
Along the way, local farmers become your guides, sharing stories, traditions, and the enduring spirit of the land through every harvest.
Today, Roots Journey works alongside nearly 50 local farming families, with a vision to grow to 100 over the next five years. Together, we are shaping Giang Biên into a flagship model for future destinations that reconnect people with Vietnam’s land, culture, and heritage.
MEET OUR LOCAL FARMERS
Companions, Guides, and Storytellers
Our local farmers accompany you throughout every journey. More than farmers, they are the true artisans of the countryside, carrying generations of knowledge, practical skills, and a deep passion for their craft.
100%
Certified in Safe Vegetable and Fruit Production under VietGAP Standards
100%
Certified in Food Safety for Safe Vegetable Production and Processing
100%
Certified in Cooperative Organization and Management
OUR TOURIST REVIEW
About Roots Journey
Every Roots Journey experience leaves a lasting memory. Listen to the stories and reflections of our guests

A big thank you to all the aunties and uncles at the farm! Our kids absolutely loved today’s experience. We can’t wait to tell our friends so they can come and enjoy it too!

Ms. Thu
Hanoian visitor – Family tour

Aunty Nhài was our host- a great teacher and a cute, enthusiastic person. Very funny too. I loved cooking and eating the traditional snacks and hearing the farmers’ jokes and stories.

Ms. Sarah
England visitor – The full taste tour
NEWS OF ROOTS JOURNEY
Highlights
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DISCOVER GIANG BIEN – THE BIGGEST TRADITIONAL FARMING VILLAGES IN HANOI
Read more: DISCOVER GIANG BIEN – THE BIGGEST TRADITIONAL FARMING VILLAGES IN HANOILocated just 10 km from Hanoi’s Old Quarter, Giang Biên in Việt Hưng Ward is the starting point of the…
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Village culinary and craft tour
Read more: Village culinary and craft tourA journey to discover the culinary heritage, traditional crafts, and rich cultural traditions of Northern Vietnam. This Traditional Cake-Making, Tea…
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Cooking with local famers tour
Read more: Cooking with local famers tourStep into a unique culinary journey where you’ll do more than simply enjoy delicious food—you’ll connect with the culture, the…





















