Since its launch, Roots Journey’s community-based agricultural tourism model in Giang Bien (Viet Hung, Hanoi) has attracted attention from the Hanoi Department of Tourism, Vietnam Television (VTV), and established media outlets. This recognition not only highlights an innovative approach to agricultural tourism development but also creates opportunities to share the rural cultural heritage, traditional farming knowledge, and stories of Giang Bien’s farmers with a wider audience.
We hope that, starting in Giang Bien, this authentic, sustainable, and community-centered tourism model will continue to grow, helping preserve the spirit of rural life amid rapid urbanization while creating meaningful livelihood opportunities for local farmers.
1. Roots Journey on VTV1 – Featured on the Business & Finance News Bulletin
Broadcast in August 2026
2. Roots Journey on VTV1 – Featured on ”Nhịp sống tuổi bạc” (Golden Years of Life)
Broadcast in September 2026
For the first time, the name “Quán Tình Village” has appeared on VTV, marking a special milestone in bringing the village’s local heritage and cultural values closer to the wider community.
On VTV1’s “Nhịp Sống Tuổi Bạc” (Golden Years of Life) program, the story of Quán Tình’s traditional hammock-weaving craft and its journey to connect traditional craftsmanship with community-based agricultural tourism was introduced to a broad audience.
What makes Quán Tình truly special is not something grand or extraordinary, but its people — the humble farmers and skilled artisans who have devoted their lives to the fields, to hammock weaving, and to preserving cultural values passed down through generations.
From strands of jute and plots of farmland to the skilled hands of artisans and authentic community-based tourism experiences, every story carries a little piece of the Vietnamese countryside’s soul.
3. Roots Journey Featured in the Report – ‘Cánh đồng VietGAP’ kể chuyện nghề nông với du khách quốc tế (‘VietGAP Field’ tells the story of farming to international tourists) – on Vietnam Agriculture and Environment Newspaper
Published on August 25, 2026 (click the image to watch)
4. Roots Journey Featured in the Hanoi Department of Tourism’s Travel Magazine
Published in September 2026 (flip to pages 16–17 to read – English availble)
(Regularly updated)
